Managing risk entails identifying, evaluating, prioritizing, and mitigating (where feasible), factors and circumstances that may turn out badly. Business continuity deals with potential effects, impacts, and consequences when they do.
Business Continuity Management (BCM) approaches both risk and its realization, coordinating and unifying planning and actions. A formal way of saying this is that BCM is a holistic management process with a framework to confer organizational resilience. Either way, the BCM viewpoint is to carry on business essentials and minimize effects on customers and suppliers.
BCM goes beyond operations.
The BCM approach extends to all critically important factors and activities, such as reputation and brand – any area that sustains value while the organization recovers from an adverse event.